I signed up with Aeroplan (Air Canada’s loyalty-marketing card) this week, because I was tired of gas-station clerks offering me Aeroplan brochures. To ensure that I get some benefit for surrendering my gas-purchase data to the marketers, I thought I’d write a series of posts on Aeroplan’s sign-up UX.
I realize that UX teams work under constraints, as in the case of Mr X (here and here), so I don’t mean any criticisms as attacks on the designers’ competence. They achieved their objective: I found the process basically OK and relatively painless.
They begin well
I like the way they start. Click the Become a member button on the main page and you’re placed into an entry page that gives you an overview of the process:
