“Content Is King” doesn’t mean “Content Is Everything”, it means “Content Is Where You Start”. And that is good advice, because a lot of projects don’t start with content, they start with design, or they start with technology, and put off content till the last 6 weeks of a 6 month project. (Yes, I’m looking at you, Client X.)
The reason you should start with content, even though design is also important, is that your design is will be much better if it’s informed by the content. For example, your navigation will be better if your taxonomy grows out of the implicit structure (I almost want to say “inner needs”) of the content. Your look and feel will be better if it reflects the character of the content. The opposite approach, starting with design and writing the content to fit, is less likely to work, IMO.
